A leap forward in the world of luxury
The new BMW 7 Series takes the fine art of the luxury car to bold new heights.
What does it look like when forward thinking is applied to the world of luxury automobiles? Meet the new BMW 7 Series, the epitome of progressive luxury built with sustainability, comfort and driving pleasure in mind.
The BMW 735i touts a smooth in-line six-cylinder petrol engine combined with mild hybrid technology. With 286hp and an exciting 425Nm of torque, it accelerates effortlessly from 0 to 100 km/h in 6.7 seconds.
It joins the BMW i7 xDrive60 in giving customers in Singapore the power of choice between iconic combustion engine technology and futuristic electric power.
A bold, upright front end and a modern interpretation of the twin circular headlights and kidney grille (both signature BMW design elements) give the new BMW 7 Series an unmistakable and strong road presence.
The slim strip of lights set in the upper edge of the front end brings together the daytime running lights, sidelights and turn indicator, while the headlights are chiselled deep into the front apron.
A single glance reveals the car’s opulence, particularly when the BMW crystal headlights Iconic Glow come to life, captivating the eye with a brief, alluring light show.
For an even more distinctive touch, a BMW Individual two-tone paint finish is now available, adding to an impressively broad spectrum of colours for all model variants.
Travelling in the BMW 7 Series is a unique experience that begins as you enter the car: Semi-automatic doors open and close at the press of a button on the flush-fitting door handles. Proximity sensors help prevent the doors from hitting any objects when they’re being opened and closed.
Greeting the driver is the BMW Curved Display, a fully digital screen grouping that pairs a 12.3-inch information display behind the steering wheel with a 14.9-inch control display.
Thanks to intelligent digitalisation and the concept of Shy Tech, where functions are discreetly integrated and the cockpit is clean of buttons and switches, the driver cockpit appears uncluttered and futuristic. The BMW Interaction Bar is a new design element – extending across the width of the dashboard, this touch-sensitive backlit panel allows easy access to functions like basic climate control settings. It also provides visual feedback, like lighting up when the driver receives a call on his mobile device.
The seats are designed to offer a feel-good factor for all occupants. Wider than those in the previous model, the seats are upholstered in supple BMW Individual merino leather and come with cooling ventilation as standard.
Thanks to the new Touch Command control units set in the doors, rear-seat occupants have full control over their entertainment options. In addition, the new My Modes function offers an encompassing interplay of vehicle functions and displays to create a distinct interior ambience to suit every occasion and mood, such as Expressive Mode or Relaxed Mode.
To truly spoil oneself, get the optional massaging seats with nine integrated programmes.
BEYOND THE DRIVING EXPERIENCE
The BMW 7 Series’ journey of comfort, delight and well-being doesn’t end with the car itself. The launch of the BMW Excellence Club ensures that BMW 7 Series owners enter a world of exceptional privileges.
“In addition to ongoing exclusive access to cultural, gastronomy and international driving events, customers will enjoy free airport transfers and special care packages for their vehicles for the first three years,” said Mr Lars Nielsen, managing director, BMW Group Asia.
With the Excellence Club, BMW is aptly applying its forward-thinking approach to luxury both within and outside the car, taking indulgence to bold new heights.
Till Nov 30, the side wall digital billboard at the Mandarin Gallery will showcase the new BMW 7 Series through the PopAR augmented reality app. Share it on Facebook or Instagram and include @BMWSingapore and #TheNextLevelofLuxury in the caption to be one of 77 winners of a S$100 Great Christmas Village Fun Card. Find out more at bmw.com.sg.
Discover how BMW is redefining automotive luxury.