Singapore-based hospitality group Banyan Tree to open 19 new properties in 2024
New properties under the renamed Banyan Group umbrella will make their debut in Kyoto, China, Vietnam, South Korea, Mexico and more.
Banyan Tree Higashiyama Kyoto will open in 2024. (Photo: Banyan Group)
This audio is generated by an AI tool.
Award-winning hospitality group Banyan Tree, founded by entrepreneurs Ho Kwon Ping and wife Claire Chiang, marks its 30th anniversary in 2024. In celebration of this milestone, the group has announced a robust pipeline of 19 new property openings this year.
The company is also changing its corporate brand umbrella from Banyan Tree Group to Banyan Group, a shift that “reflects the group’s evolution into a dynamic, multi-brand hospitality powerhouse”, it said in a press release. The shift in name will also differentiate its new labels from the luxury Banyan Tree brand.
Since 2019, the group has doubled its brand portfolio, catering to more guests at different price points beyond its traditional luxury offerings. These include Angsana, Cassia, Dhawa, Garrya, Homm and Folio, alongside its two brand extensions of Banyan Tree – Veya and Escape.
At the same time, the group has entered into new destinations with openings such as Banyan Tree AlUla in Saudi Arabia, Garrya in Kyoto, Folio in Osaka, Japan, Dhawa in Ho Tram, Vietnam, Banyan Tree Dubai in the UAE and more.
It is set to continue that momentum this year with a slate of new properties and residences. In the luxury category, Japan will have its first Banyan Tree property – Banyan Tree Higashiyama Kyoto.
Banyan Tree Suzhou Shishan, Banyan Tree Dongguan Songshan Lake and Banyan Tree Yangcheng Lake will open in China.
Banyan Tree Veya Valle de Guadalupe marks the debut of the first full-fledged Banyan Tree Veya in Mexico.
Additional brands are set to debut in Vietnam – Angsana Quan Lan in Halong Bay and Garrya Mu Chang Chai, as well as in South Korea with Cassia and Homm Sokcho.
“This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today. Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations. With a keen eye on expansion, we are seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets,” said Eddy See, president and CEO of Banyan Group.
New sustainability commitments and initiatives were also announced, including the development of a comprehensive 2030 Sustainability Roadmap in alignment with the United Nations Climate Science-based Targets. “The core beliefs and values that have guided Banyan Group to this milestone will continue to underpin our growth strategy as we remain dedicated to being a force for positive change for both people and the planet,” said Ho Ren Yung, senior vice president, brand & commercial at Banyan Group.
In Phuket, Thailand, the group will launch Laguna Lakelands, its most ambitious nature-integrated development to date. Spanning 110 ha, Laguna Lakelands will encompass a rainforest park, over 10km of treetop skywalks, and six distinct zones – orchard, lakeside, lagoon, valley, and forest – ushering in a new era of immersive living.
Other new initiatives include Beyond, a new digital companion that offers a holistic experience across its codified wellbeing framework, and withBanyan, an experiential members programme that rewards engagement, interactions and actions.
