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Want a pair of tickets to Giorgio Armani's next fashion show in Milan? Here's how

Check in to the Armani Hotel Milano during fashion week and you'll be able to witness the spectacle. Plus, the hotel has lined up a series of events to commemorate the 500th anniversary of Leonardo da Vinci's (who also called Milan home) passing.

One's a reverential polymath whose paintings have had a profound impact on humanity; the other's an esteemed master tailor whose immaculate designs have influenced the way generations of men and women dress. Leonardo da Vinci and Giorgio Armani may be born more than four centuries apart, but the two men have more in common than you think.

The maestro himself – Giorgio Armani – alongside models at his Spring/Summer 2019 show. (Photo: Armani)

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For example, their professional beginnings can be traced back to Milan, a bustling city that is often regarded as a hotbed of creativity and innovation. According to the history books, da Vinci lived and worked in the Italian city during the later half of the 15th century and created some of his most well-known works then. The Last Supper, a monumental painting that adorns the walls of the Santa Maria delle Grazie, is one such masterpiece.

Hundreds of years later, a 23-year-old Armani sealed his fate when he landed the job of window dresser at La Rinascente, a Milanese shopping landmark known for its luxurious mix of high-end brands. It was here that the Italian designer learnt all the ropes of the trade that'd prove useful in the establishment of his empire.

With Milan being the common denominator linking da Vinci and Armani, it was only a matter of time before the Armani Hotel Milano rolled out two experiences that draw upon the pair’s ties to the metropolis.

The hotel's modernist facade. (Photo: Armani Hotel Milano)

The first is a guided tour that traces the footsteps of da Vinci, while the other is an exclusive invite to soak up the atmosphere at an Armani fashion show. How's that for glimpses of Milan unlike any other?


Much has been discussed about the life of da Vinci, but perhaps none in such an interactive and immersive way: To mark the 500th anniversary of his death, Armani Hotel Milano is extending an opportunity to its guests to take part in a unique street tour that tells the life of da Vinci through the use of cutting-edge technology. The line between the past and present is blurred as participants are given a special VR viewer that lets them step back in time to the 16th century through a virtual re-creation of the city da Vinci called home.

Accompanied by an experienced guide, participants begin the 90-minute journey of discovery from the historic Piazza della Scala, hitting important checkpoints such as the Pinacoteca Ambrosiana, Piazza del Duomo and Palazzo Reale. The tour ends back at the hotel, where guests are brought several floors up to the property's famed Bamboo Bar. Once there, they'll not only be treated to the sweeping views of Milan, they'll also get to toast to da Vinci's genius with the Acqua/Rose, a special cocktail inspired by one concocted by the artist in 1571.

The Armani/Ristorante overlooks the city of Milan, and offers striking views of the Duomo. (Photo: Armani Hotel Milano)


The advent of high-speed Internet connection has allowed fashion brands to livestream their runway shows and invite viewers from all over the world to witness the spectacle. However, the adrenaline from being physically present at a fashion show can never be replicated, which is why the hotel is treating guests who reserve a stay at its top-tier suites a pair of tickets to Armani's upcoming fashion show.

You'll have to work fast: Milan Fashion Week is happening from September 17 to 23 this year and the exclusive offer is only valid for guests who check into the Armani Presidential Suite or Armani Milano Suite during that period. The pay-offs are immeasurable if you're a fashion fiend: Not only will you get to witness the designer's sublime creations in action, you'll also live out your wildest fashion fantasies when you rub shoulders with A-list celebrities, Instagram darlings and the who's who of the industry.

The Presidential Suite. (Photo: Armani Hotel Milano)

For more information, visit or contact reservations.milan [at] ()

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Source: CNA/ds