Rolex launches concert series to support musicians affected by pandemic
From Aug 21, three Rolex Perpetual Music concerts will take place in Italy, Germany and France, with virtual streaming available to over 180 countries.
Amid the COVID-19 pandemic, the livelihoods of musicians worldwide have taken a significant hit. With public gatherings curtailed in many countries, musical concerts, tours and festivals have been ruled out, jeopardising the employment prospects of artists.
Swiss watchmaker Rolex is launching an initiative to support musicians and singers during this critical period. Since its founding, Rolex has been an ardent supporter of the arts and music scenes.
Starting from Aug 21 and continuing through to early September, three Rolex Perpetual Music concerts will take place in Italy, Germany and France.
As a preamble to each of the concerts, three world-renowned artists and Rolex Testimonees – Peruvian operatic tenor Juan Diego Florez, Mexican tenor Rolando Villazon and Bulgarian operatic soprano Sonya Yoncheva – will perform the repertoire prepared with singers and musicians. They will take it in turn to perform solo or in various ensembles.
French violinist Renaud Capucon, who participated in the organising of this initiative, will also join the proceedings in Paris.
The concert schedule begins on Aug 21 at the Teatro Rossini in Pesaro, Italy, with Juan Diego Florez performing alongside an orchestra. On Sep 1, Sonya Yoncheva will perform in a recital programme at the Berlin Staatsoper. On Sep 3, Rolando Villazon and Renaud Capucon will take to the stage at the Opera national de Paris, featuring a repertoire of baroque and chamber music.
These concerts involve approximately 100 artists whose work and lives have been affected by the pandemic, Rolex said in a statement. Each artist has been personally selected by one of the three Rolex Testimonees and violinist Renaud Capucon. All selected artists, who will perform in a single concert, will be remunerated, Rolex revealed.
Those outside of Italy, Germany and France can catch the concerts on medici.tv, a classic music streaming platform, available to over 180 countries, including Singapore. The concerts will be available online until the end of October.
“During these difficult times, when musicians have suffered both the loss of audience and income, our aim is to provide them the opportunity to perform with renowned artists at prestigious venues with the finest acoustics,” said Arnaud Boetsch, Director of Communication and Image at Rolex.
“By broadcasting the concerts via medici.tv, a Rolex partner for over a decade, we are able to give worldwide visibility to the artists supported by the initiative. Significantly, this gift of time and exposure is in keeping with the company’s pursuit of excellence and its long-term commitment to foster the work of those who aim to reach the pinnacle of their profession,” Boetsch continued.
“Last but not least, within the context of these unprecedented circumstances, this project is also a way for us to help keep music an essential element in our daily lives.”
“During these difficult times, when musicians have suffered both the loss of audience and income, our aim is to provide them the opportunity to perform with renowned artists at prestigious venues with the finest acoustics.” – Arnaud Boetsch