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Singapore Airlines launches KrisPay It Forward to thank COVID-19 frontliners

The new project lets KrisFlyer members donate their airline miles to buy food items for 100,000 frontliners and other unsung heroes.

Singapore Airlines launches KrisPay It Forward to thank COVID-19 frontliners

(Photo: Singapore Airlines)

Want to show your appreciation to frontliners at the forefront of the COVID-19 pandemic? Singapore Airlines (SIA) has launched KrisPay It Forward, a new project that allows KrisFlyer members to donate their miles via the KrisPay app to buy edible treats for 100,000 healthcare workers, conservancy workers, public transport operators, taxi drivers and migrant workers in Singapore.

With each donation of 450 KrisPay miles (equivalent to S$3), KrisFlyer members can purchase one treat. Items include a samosa set, a muffin and bun set, milk tea or green tea set, doughnut set and a curry puff set. These items will be provided by KrisPay partners such as Anglo Indian Cafe and Bar, Cedele, Gong Cha, Krispy Kreme, Polar Puffs & Cakes and Sakunthala’s Food Palace. 

The campaign will run until July 15, or until the target funding of 50,000 treats is met. Singapore Airlines will match this with another 50,000 treats. The treats will be prepared by SIA’s partners and delivered to recipients after the target has been reached.

(Art: Singapore Airlines)

To donate, KrisFlyer members can download and log in to the KrisPay app. Following which, click on the KrisPay It Forward link in the Highlights section and follow the instructions. Members can top up their KrisPay wallet with KrisFlyer miles and donate any amount they wish.

“This initiative provides a platform for KrisFlyer members to show their support for frontliners, as well as many of the unsung heroes in our community. This is our small way of thanking them by giving them a well-deserved treat, and giving local businesses a boost at the same time,” said JoAnn Tan, SIA’s Acting Senior Vice President, Marketing Planning.

"This initiative provides a platform for KrisFlyer members to show their support for frontliners, as well as many of the unsung heroes in our community. This is our small way of thanking them by giving them a well-deserved treat, and giving local businesses a boost at the same time." – JoAnn Tan

READ> Qatar Airways is giving free flights to 100,000 frontline healthcare workers

Source: CNA/st(ds)

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