Singapore pride: Homegrown brands Banyan Tree and KrisShop join forces
After forming a brand partnership with KrisShop, the flagship retailer of Singapore Airlines (SIA), Banyan Tree’s exclusive offerings will be made available on the e-commerce platform, with multiple other synergies to follow.
Homegrown brand Banyan Tree has announced a strategic partnership with KrisShop. (Photo: Banyan Tree)
Banyan Tree Group and KrisShop, the flagship retailer of Singapore Airlines (SIA), are two homegrown brands that have gone global. The two brands have now come together to join forces, leveraging on each other’s strengths to form a strategic partnership that will see Banyan Tree’s exclusive, value-aligned offerings launching on the KrisShop platform.
The recently formalised brand partnership kicks off by making Banyan Tree’s signature Essentials aromatherapy and body care products available on the KrisShop platform.
Although details are under wraps for now, customers can expect Banyan Tree curated experiences launching on the site in the coming months, along with other shared campaigns around common destinations, the group said in a press release.
In 2019, SIA unveiled a newly rebranded KrisShop, targeted at both travellers and non-travellers alike. “As part of our holistic omnichannel approach to become an experiential e-commerce destination for travellers and beyond, we are excited to partner with Banyan Tree across various areas," said Raelene Johnson, Chief Commercial Officer of KrisShop.
"We have the same purpose-driven values and a love for craft and provenance, and also see that wellbeing and sustainability in all areas of life are increasingly important considerations for our customers."
"We have the same purpose-driven values and a love for craft and provenance, and also see that wellbeing and sustainability in all areas of life are increasingly important considerations for our customers." – Raelene Johnson
Banyan Tree’s signature Essentials aromatherapy and body care products launched on KrisShop.com to great success, doubling the sales month-on-month since launch. Containing 95 per cent natural and responsibly-sourced botanical ingredients, the Essentials range has already seen 38 per cent revenue growth in 2020, Banyan Tree said.
This was after an 18-month research and development process that also enabled the design and introduction of sustainable packaging for the products.
“Expressing a brand today is multidimensional – there are so many different touchpoints, both internally and externally. Aspiring to extend our brand presence in our guests’ lives beyond their stay at our properties, we are delighted to collaborate with KrisShop, an innovative leader that keeps consumer experience at the fore,” said Ho Renyung, Vice President of Brand HQ at Banyan Tree Group.
“Together, we hope to champion conscious consumption while inspiring mindfulness and self-care – to rest and live in the moment. On this note, our group is also working on other upcoming partnerships with homegrown brands.”
"Together, we hope to champion conscious consumption while inspiring mindfulness and self-care – to rest and live in the moment." – Ho Renyung
