Burberry donates 100,000 pieces of PPE after transforming trench coat factory
The British luxury house also announced that it would maintain the base salary for all its global employees, with senior bosses to take a 20 per cent pay cut.
As the UK continues to fight the coronavirus, Burberry has donated more than 100,000 pieces of personal protective equipment (PPE) to the NHS. This includes masks that the British luxury house has sourced through its supply chain, as well as non-surgical gowns produced at its factory in Yorkshire.
Burberry previously announced that its Yorkshire factory would halt trench coat production to produce surgical gowns and masks instead. This was in response to the shortage of PPE for NHS healthcare workers and medical staff.
In addition, Burberry has now announced that senior bosses at the luxury fashion house, including chief designer Riccardo Tisci, will take a 20 per cent pay cut from April to June. The company will also maintain its base pay for employees who have been unable to work due to closures, and it will not rely on the UK government for financial support during the pandemic.
“Since the outbreak of COVID-19, our priority has been the safety and wellbeing of our employees, our customers and our communities. While we continue to take mitigating actions to contain our costs and protect our financial position, we are also committed to safeguarding jobs and supporting the relief efforts during this global health emergency,” said Marco Gobbetti, CEO of Burberry.
"I would like to thank our teams for their continued determination and resilience as we continue Thomas Burberry's legacy of protecting others and caring for the community."
As of April 27, the UK has reported 152,840 cases and 20,732 deaths.
"I would like to thank our teams for their continued determination and resilience as we continue Thomas Burberry's legacy of protecting others and caring for the community." - Marco Gobetti