Bvlgari donates to Italian hospital to spur development of COVID-19 vaccine
The donation has allowed the research department of Lazzaro Spallanzani Hospital in Rome to purchase a 3D microscope that will aid in the prevention and treatment of the coronavirus.
As the global battle against COVID-19 continues, more and more luxury brands are joining in the fight. As Italy goes into lockdown, Roman jeweller Bvlgari has made a major donation (sum undisclosed) to the Research Department of the Lazzaro Spallanzani Hospital in Rome. There, three researchers – Maria Rosaria Capobianchi, Francesca Colavita and Concetta Castilletti – have managed to successfully isolate the virus in under 48 hours.
Bvlgari’s donation has allowed the purchase of a state-of-the-art microscopic image acquisition system, which will be fundamental in the development of an effective vaccination against the virus. On March 6, a ribbon-cutting ceremony was held as the Lazzaro Spallanzani Hospital took delivery of the microscope.
The ceremony was attended by Bvlgari CEO, Jean-Christophe Babin, Bvlgari Executive Vice President of Sales & Retail, Lelio Gavazza, the General Manager of Lazzaro Spallanzani Hospital, Marta Branca and the virologists who were the first in Italy to isolate the coronavirus.
"We are honoured by the donation of Bvlgari which will allow us to strengthen research on the developments of COVID-19 in such a delicate moment,” said Marta Branca, General Manager of Lazzaro Spallanzani Hospital. “I thank, in particular the CEO, Jean-Christophe Babin, for his commitment and his availability towards the Institute.”
“We are conscious that the donation is a first small drop in the ocean of research which has to be conducted, but thanks to the wonderful people who are working on it day and night with incredible optimism, we are sure that in the weeks to come, we will make giant steps to contain first and then eradicate COVID-19, not only from Italy, but from the rest of the world,” said Jean-Christophe Babin, CEO of Bvlgari.
"We are sure that in the weeks to come, we will make giant steps to contain first and then eradicate COVID-19, not only from Italy, but from the rest of the world." – Jean-Christophe Babin
Bvlgari's contribution comes amid much uncertainty for the luxury industry. Italy is a major supplier for some of the world's biggest fashion brands, and with the entire country in lockdown, Italian factories have gone into quarantine. Global luxury brands including Gucci and Louis Vuitton are also scaling back orders with Italian suppliers.