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At ION Orchard, get a digital makeover at Chanel’s new flagship beauty boutique

The new store is Chanel’s first hybrid flagship beauty boutique in Southeast Asia. Alongside beauty products, it also features a selection of sunglasses and small leather accessories.

At ION Orchard, get a digital makeover at Chanel’s new flagship beauty boutique

Chanel's beauty emporium at ION Orchard is the brand's first flagship hybrid boutique in Southeast Asia. (Photo: Chanel)

Do you ever find yourself wishing you could try on makeup products (and we don’t mean testing them on your hand), before making a purchase? At Chanel’s first hybrid flagship beauty boutique in Southeast Asia, located in ION Orchard, you can.

The newly-opened 95 sqm boutique combines two distinct spaces: The Chanel Beauty Studio, and a discovery area where one can immerse in the Chanel beauty universe. There are two entrances to the store.

Design-wise, the boutique features Chanel’s signature tones of black and white, accentuated with a touch of gold. Clean, understated lines subtly define several distinct worlds of makeup, fragrance, skincare and in-boutique exclusives.

The boutique features Chanel’s signature tones of black and white, accentuated with a touch of gold. (Photo: Chanel)

Start your journey at the Skincare Wall and Fragrance Bar, where you can explore Chanel’s range of skincare and fragrances, including the Sublimage area which houses the label’s most premium skincare collection, and the iconic range of Les Exclusifs de Chanel scents inspired by the different chapters of Gabrielle "Coco" Chanel’s life.

The boutique features an extensive selection of skincare and fragrances. (Photo: Chanel)

There’s something for the boys too. The store features a dedicated wall for men, showcasing the Boy De Chanel makeup collection, along with skincare and fragrances for him.

Over at the Beauty Studio, check out the Beauty Creative Table, where you can play around with Chanel’s full range of makeup through an experiential journey. Several personal interactive screens are available here, where you can watch online makeup tutorials or get a digital makeover via the Chanel Try-On feature. Guests will also enjoy personalised consultations and make-up tips from the house’s beauty consultants and make-up artists.   

The Beauty Studio. (Photo: Chanel)

The Beauty Studio also features the Lit Wall, created with 2,164 iconic Chanel lipsticks to resemble an art installation. The lipsticks are lit from within, creating an animated mural that highlights the various display areas.

Aside from makeup, skincare and fragrance products, the store is the first standalone beauty boutique in Singapore to present a comprehensive selection of Chanel sunglasses. That’s not all – for a limited time, a curated selection of leather accessories will also be available in-store.

The Chanel Eyewear wall. (Photo: Chanel)

The Chanel Beauty Boutique is located at #B2-42/43 ION Orchard, 2 Orchard Turn, Singapore 238801

READ> Why is this Singapore skincare brand being raved about by beauty insiders?

Source: CNA/st(ds)

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