Supreme fans can own every box logo T-shirt ever made – for US$2 million
Auction house Christie’s is hosting an auction of Supreme rarities, including a comprehensive collection of every box logo tee released since 1994.
(Photo: Christie's)
These days, streetwear has become big business on the auction block, as centuries-old auction houses branch out from traditional art categories to court a new generation of buyers.
This December, Christie’s is presenting Behind The Box: 1994-2000, its first auction dedicated to underground turned mainstream skate brand Supreme.
There are two parts to the sale, which will take place online. Behind The Box features some of the brand’s iconic collaborations, from Louis Vuitton to KAWS, Takashi Murakami, Nike, Comme des Garcons and Bape.
Lots up for sale include artist series skateboard decks, an entire set of Supreme box logo stickers, a limited edition pinball machine, and even mountain bikes, dirt bikes and motorcycles.
Presented for private sale alongside the auction series is The Box Logo Collection, a landmark assemblage of every retail-released Supreme box logo t-shirt, curated by 21-year-old collector James Bogart.
The collection is considered the first complete archive to ever exist, with many items impossible to find even in the secondary market. Bogart took a total of six years to amass the collection, which chronicles the brand’s iconic box logo design from 1994 to 2020 and represents the “holy-grail” for Supreme collectors.
With a total of 252 T-shirts, The Box Logo Collection is expected to fetch US$2 million (S$2.7 million), making it the most valuable collection of Supreme to ever be offered in a single sale.
Christie's auction comes at an interesting time for Supreme, which was just acquired by VF Corp in a deal that valued the skate brand at approximately US$2.1 billion. VF Corp is also the parent company of Vans, The North Face and Timberland.
Christie’s Behind The Box: 1994-2020 sale opens for bidding from Dec 1 to Dec 15. You can browse the lots on Christie’s website here
