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Dior unveils couture collection on tiny mannequins, to be dispatched to VIPs

Dior unveils couture collection on tiny mannequins, to be dispatched to VIPs

A seamstress works at Dior workshop ahead of the Haute Couture Online Fall/Winter 2020/2021 collection presentation by designer Maria Grazia Chiuri for fashion house Dior in Paris, France, July 4, 2020. REUTERS/Charles Platiau

Fashion brands are having to unveil their collections online and through film as part of Haute Couture week in Paris, a showcase of high-end craftsmanship and one-of-a-kind outfits, after the presentations usually attended by fashionistas from around the world were cancelled in the wake of the outbreak.

Dior's gowns were inspired by female surrealist artists such as photographer Lee Miller and featured intricate embroideries as well as head-to-toe feathers in one lilac look.

The looks were fitted onto 37 tiny dressmaker's mannequins, which will later be dispatched to top clients around the world, and were presented to the public on Monday (Jul 7) through a whimsical film shot by Gomorrah director Matteo Garrone. 

"We made this project in a very particular moment of our lives," said designer Maria Grazia Chiuri, who began working on the show remotely under lockdown in Rome, coordinating with seamstresses and production crew who were also at home.

The travelling miniatures echoed a format French couture houses last used during World War Two to try and keep collections going and reach customers.

Seamstresses work on creations at Dior workshop ahead of the Haute Couture Online Fall/Winter 2020/2021 collection presentation by designer Maria Grazia Chiuri for fashion house Dior in Paris, France, July 4, 2020. REUTERS/Charles Platiau

Chiuri said the label had sought to send the message that "traditions were alive" in Paris.

"It's a different experience. But I think it's a beautiful experience," Chiuri said of working on the film, which featured nymphs and mermaids mesmerised by the couture gowns. 

Creations by designer Maria Grazia Chiuri are displayed on miniature mannequins ahead of her Haute Couture Online Fall/Winter 2020/2021 collection presentation for fashion house Dior in Paris, France, July 4, 2020. REUTERS/Charles Platiau "We made this project in a very particular moment of our lives... It's a different experience. But I think it's a beautiful experience." – Maria Grazia Chiuri (Reporting by Sarah White; Editing by Janet Lawrence) READ> Why were consumers in Asia buying luxury handbags during the l
Source: Reuters/(ds)

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