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Gucci raises more than S$10m from COVID-19 relief crowdfunding campaigns

The Italian luxury house has called on its community to support two relief funds – the UN’s COVID-19 Solidarity Response Fund and the Italian Civil Protection Department.

Gucci raises more than S$10m from COVID-19 relief crowdfunding campaigns

Staff members wearing face masks are seen inside a store of an Italian luxury brand Gucci at a shopping mall. REUTERS/Tingshu Wang/File Photo

Luxury retail sales have been devastated by the coronavirus, but that has not stopped Italian fashion house Gucci from playing a part in COVID-19 relief.

Since March, Gucci has been actively fundraising for both local and global aid. Through a campaign on its social media channels, the fashion house has called on its community to support the United Nations (UN) COVID-19 Solidarity Response Fund, as well as the Italian Civil Protection Department.

Since the launch of the campaign, more than US$5.5 million (S$7.8 million) has been raised for the UN’s COVID-19 Solidarity Response Fund. On the other hand, more than €1.9 million (S$2.9 million) has been raised for the Italian Civil Protection Department.

Gucci also previously donated €1 million to the COVID-19 Solidarity Response Fund through Facebook’s US$10 million Matching Fundraiser. A further €1 million was pledged to the Italian Civil Protection Department to help reinforce Italy’s health services.

The phrase "We are all in this together" was used by Gucci to rally support for the COVID-19 relief funds. (Photo: Gucci)

“This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world," said Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci. 

"Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: United, even more than before.” 

The campaign is still ongoing and those interested to give back can do so through a “donate” feature available on Gucci’s Instagram stories. The goal is to reach US$10 million for the UN fund and €10 million for the Italian fund.

Gucci sales have been hit hard since the start of the coronavirus outbreak, parent company Kering revealed on April 21. This was due to the fashion group’s reliance on the China market, where the outbreak first began. Kering also added that it was premature to say how quickly China sales would rebound.

“This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world." – Alessandro Michele and Marco Bizzarri

READ> Loewe produces masks, donates almost S$800,000 to help vulnerable children

Source: CNA/st(ds)

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