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Kawaii! Loewe's new Totoro collaboration is one for fans of the classic anime

As more luxury brands call on their animated friends for inspiration, Spanish luxury house Loewe has turned to Studio Ghibli’s iconic 1988 tale – My Neighbor Totoro.

Kawaii! Loewe's new Totoro collaboration is one for fans of the classic anime

The charming Loewe x My Neighbor Totoro features a range of bags, leather accessories and ready-to-wear items. (Photo: Loewe)

Collaborations between fashion houses and nostalgic cartoon characters have been all the rage recently. Gucci dropped a Mickey Mouse collection for Chinese New Year in 2020, and just last week unveiled a Doraemon collaboration. Longchamp also recently launched a Pokemon collection, while Balenciaga collaborated with Hello Kitty.

Spanish luxury house Loewe is now jumping on the bandwagon with a collaboration with Japanese animation house Studio Ghibli. The Loewe x My Neighbor Totoro capsule collection takes inspiration from the much-loved 1988 tale, creating a cute and chic collection of leather accessories and ready-to-wear items.

The Loewe x My Neighbor Totoro capsule collection. (Photo: Loewe)

The collection was a result of Loewe’s creative director Jonathan Anderson’s “longing for heartwarming feelings”, the brand said in a press note. 

“When I think of a movie that affords me that kind of solace, speaking just as directly to a child as it does to an adult, that movie is My Neighbor Totoro. Anyone who has seen Hayao Miyazaki’s 1988 masterpiece cannot possibly forget it,” Anderson said.

Indeed, nothing brings out feelings of nostalgia much like the animations we grew up with. 

The collection features the iconic characters and the fantasy world they inhabit. The mischievous fuzzy dust bunnies and the adorable round Totoro are interpreted as prints, allover prints, jacquard intarsia and leather marquetry.

These characters also feature on the surface of iconic Loewe bags such as the Puzzle, the Balloon and the Hammock, as well as on small leather accessories such as pouches, cases and wallets.

The whimsical motifs are also crafted onto T-shirts and sweatshirts, which take on a youthful colour palette.  

Influencer Amy Lo in a Loewe x My Neighbor Totoro hoodie. (Photo: Amy Lo)

If you’d like to get your hands on the items, the Loewe x My Neighbor Totoro capsule collection will be available in-store and online from Jan 8.

READ> A love for craft: Why Loewe's Jonathan Anderson isn't your typical designer

Source: CNA/st(ds)

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