Panerai's new Instagram Live series lets you interact with extreme adventurers
The Italian luxury watchmaker counts explorers such as Mike Horn and Marlon Du Toit as its brand ambassadors, and they will share stories from their expeditions around the world.
With Panerai's #OwnYourOwnTime series, streamed on its Instagram page, viewers can engage with brand ambassadors such as world explorer Mike Horn. (Photo: Panerai)
With everyone cooped up at home this month, we’re turning to virtual experiences for much needed escapism. If you find yourself daydreaming about extreme adventures to Earth’s most fascinating landscapes, tune in to Panerai’s new interactive series.
The #OwnYourOwnTime series, streamed on Panerai’s Instagram page, is a weekly entertainment programme featuring the watchmaker’s ambassadors, who will share stories of their explorations and hold interactive Q&A sessions.
The programme reflects the Florentine company's mission to uphold the spirit of adventure during challenging times. As of April 11, Italy has recorded more than 143,000 cases of coronavirus and more than 18,000 deaths – the highest global tally so far.
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The series kicked off on April 8 with Mike Horn, a professional explorer known for crossing the North Pole. Before the live session, viewers were encouraged to submit questions on Horn’s explorations and survival tactics.
On April 10, free-diving champion Guillaume Nery held a TED Talk on his deep-dive discoveries and expeditions in the oceans.
The series continues on April 12, 6pm CET (April 13, 12am SGT) with Marlon Du Toit, wildlife photographer and safari guide. Du Toit will hold a sharing session on his wildest photography expeditions.
