Actress Sofia Vergara stars in Dolce & Gabbana COVID-19 relief campaign
The Amore for Scientific Research campaign features the actress alongside D&G's iconic Devotion bag collection. Part of the proceeds from the sale of the bags will go to Italy's Humanitas University.
Since the start of the coronavirus outbreak, Italian label Dolce & Gabbana has been providing financial support to Humanitas University, a private Italian university conducting research into COVID-19.
The luxury house has now launched a new campaign to further demonstrate its commitment to the cause. The Amore for Scientific Research campaign features Colombia-born actress Sofia Vergara with Dolce & Gabbana’s iconic Devotion bag collection.
A portion of proceeds from the sales of the Devotion collection through Dolce & Gabbana’s e-commerce site will be donated to Humanitas University to aid in its work on global health initiatives.
This is the first time Sofia Vergara has starred in a Dolce & Gabbana campaign. “I’m so honoured to be a part of the Dolce & Gabbanna family and to be featured in such a meaningful campaign celebrating the gorgeous Devotion bag!” the Modern Family star wrote on Instagram.
The campaign appears to have been shot on the Italian island of Capri, amidst the backdrop of lush greenery and crystal blue waters. The 47-year-old actress is dressed in signature Dolce & Gabbana styles such as black lace, bold prints and blooming florals.
“This is a brand I have loved for so long. Feeling grateful to have shot this in Italy where I have so many special memories. Sending love to all of Italia,” Vergara said.
“I’m so honoured to be a part of the Dolce & Gabbana family and to be featured in such a meaningful campaign... Sending love to all of Italia.” – Sofia Vergara
Speaking of the campaign, Domenico Dolce and Stefano Gabbana, founders of the label said, “The whole world and all of our lives will never be the same again. We truly hope that all of this will lead to a rebirth, and want to do our part so that all of us, especially future generations, can one day benefit from these fundamental scientific discoveries."
“Dolce & Gabbana has been proactive since the very beginning in support of scientific research to fight against the coronavirus, even before it was a global emergency. We stand with scientists and researchers who are dedicated to studying the largely unexplored role of the immune system in fighting against this deadly virus,” said Roberto Cagliero, Director of Fundraising at Humanitas University.
“The whole world and all of our lives will never be the same again. We... want to do our part so that all of us... can one day benefit from these fundamental scientific discoveries." – Domenico Dolce and Stefano Gabbana
Cagliero revealed that a dedicated team lead by Professor Alberto Mantovani at Humanitas University, in collaboration with virologists of Universita Vita-Salute San Raffaele, is working on an expansive research project studying the responses of our natural defences to the coronavirus. “Together we are working towards a resolution to this global problem,” he said.
As of May 9, Italy is the third most badly affected country. A total of 217,185 cases have been confirmed, with 30,201 deaths. Italy was the first European country to enter lockdown, but is now beginning to ease restrictions.
“Together we are working towards a resolution to this global problem.” – Professor Alberto Mantovani