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COVID-19: Luxury jeweller Tiffany & Co commits S$1.4m to coronavirus relief

The donation will be split between the World Health Organization’s COVID-19 Solidarity Response Fund and The New York Community Trust's NYC COVID-19 Response & Impact Fund.

COVID-19: Luxury jeweller Tiffany & Co commits S$1.4m to coronavirus relief

FILE PHOTO: A Tiffany & Co. logo is seen outside a store in Paris, France, November 22, 2019. REUTERS/Gonzalo Fuentes/File Photo GLOBAL BUSINESS WEEK AHEAD

The Tiffany & Co Foundation – which typically focuses on environmental causes – announced on Monday, April 6 a US$1 million (S$1.4 million) commitment to COVID-19 relief

US$750,000 will go to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO), powered by the UN Foundation and US$250,000 to The New York Community Trust’s NYC COVID-19 Response & Impact Fund.

Tiffany & Co will also match employee donations to any qualified nonprofit organisation supporting COVID-19 relief, dollar for dollar.

“During this global health crisis, we must all be responsive to the urgent needs of our global communities. We are proud to support organisations providing immediate relief for communities impacted by COVID-19, including our hometown of New York,” said Anisa Kamadoli Costa, Chairman and President of the Tiffany & Co Foundation.

WHO’s COVID-19 Solidarity Response Fund prioritises the greatest needs around the world to help ensure all countries are prepared, especially those with the weakest health systems. The fund directly supports global efforts to help countries prevent, detect and respond to the COVID-19 pandemic.

“During this global health crisis, we must all be responsive to the urgent needs of our global communities. We are proud to support organisations providing immediate relief for communities impacted by COVID-19, including our hometown of New York." – Anisa Kamadoli Costa

Support will help send essential supplies to frontline health workers, enable countries to track and detect the disease, ensure access to the latest science-based information to prevent infection and care for those in need, and accelerate the discovery and development of lifesaving vaccines, diagnostics and treatment.

A child wearing a face mask runs past stores of Tiffany & Co and Miu Miu, as the country is hit by an outbreak of the novel coronavirus, in Beijing, China February 20, 2020. (Photo: REUTERS/Tingshu Wang)

The NYC COVID-19 Response & Impact Fund aids nonprofit social service and arts and culture organisations struggling with the health and economic effects of the coronavirus. Grants and loans are given to New York-based nonprofits that are working to meet the new and urgent needs that are hitting the city as a result of the virus.

Funds are urgently distributed to organisations in areas of the city where the need is greatest, with priority given to nonprofits addressing essential healthcare and food insecurity. It also supports a broad range of social service organisations as well as arts and culture organisations, which are crucial to the fabric of the city.

New York, the hometown of Tiffany & Co, is the hardest-hit state in the US, with a total of 130,689 confirmed cases and 4,758 deaths as of April 7, 2020. The US currently has the highest number of reported cases with a total of 366,614.

READ> Chanel to produce face masks, pledges almost S$2 million to COVID-19 fund

Source: CNA/st(ds)

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