Heavy metal: Tiffany & Co’s rugged men’s jewellery is coming to Singapore
The American jeweller is launching its new Tiffany 1837 Makers Heritage Edition collection at only five Dover Street Market stores worldwide – Singapore being one of them.
With this in mind, Tiffany & Co’s chief artistic director Reed Krakoff deliberately cast the brand’s latest collection of men’s jewellery with masculine proportions and a textured finish, giving the pieces the impression of having been worn for years.
Speaking to street style site Highsnobiety, Krakoff explained his rationale: “I think that today most men have favourite pieces of jewellery that they wear all the time, things that become an everyday staple, like a signet ring, an ID bracelet or one of our Everyday Object pendants. I think men are interested in things that are worn every day, not just on special occasions. There are many pieces that can be worn so often, they really become part of your personality. They feel like you’ve had them for a long time and they simply are an expression of who you are.”
"I think men are interested in things that are worn every day, not just on special occasions." – Reed Krakoff
The Tiffany 1837 Makers Heritage Edition collection comprises pendants, necklaces, cufflinks, rings and bracelets, all hewn in sterling silver.
To make the collection extra special, the American jeweller is teaming up with the pacesetting multi-brand boutique Dover Street Market (DSM) for the launch. Only five cities worldwide where DSM is present are privy to the launch: Los Angeles, New York, London, Tokyo and Singapore. And the pieces will only be available for a limited period – in Singapore, from Nov 29 to Jan 8, 2020.
Why DSM? In an interview with street style site Hybebeast, Krakoff said: “[DSM’s] curated style edit, and the iconic collaborations it is known for, makes it the ideal space to debut these limited-release Tiffany Men’s designs.
“It’s a great way to get in tune with the male consumer who’s really into fashion, style and lifestyle. And it’s great to be in places that are surprising because – and you have to back it up with something that’s worth looking at – it must be something new.”
“[DSM’s] curated style edit, and the iconic collaborations it is known for, makes it the ideal space to debut these limited-release Tiffany Men’s designs." – Reed Krakoff