Pharrell Williams partners with Tiffany & Co to launch new jewellery collection
Tiffany Titan by Pharrell Williams is now available globally online and at Tiffany & Co stores.

The Tiffany Titan by Pharrell Williams collection is Inspired by the trident carried by Poseidon in Greek mythology. (Photo: Tiffany & Co)
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It was just last year when Pharrell Williams made his debut as Louis Vuitton’s men’s creative director. This year, the multi-hyphenate has teamed up with another LVMH brand, Tiffany and Co, to launch a new jewellery collection.
Titled Tiffany Titan, the line includes necklaces, earrings, bracelets and rings, all inspired by the trident carried by Poseidon in Greek mythology. Among the 19 pieces, seven are titanium designs while 12 are yellow gold.
Each design features an angular spear-shaped motif juxtaposed against softly contoured links.

“I’m very inspired by the water, and the name of this collection ‘Titan’ draws inspiration from Poseidon, ruler of the sea, King of Atlantis – ‘Atlantis’ which is also the name of the community I grew up in Virginia Beach,” said Williams in a statement.
Complementing the bold designs is an expected twist on traditional diamond settings. The pavé pieces are set with fishtail and reverse-set diamonds to maximise their brilliance.

Through a transformative molecular process, the titanium used in this collection was turned a stark black to contrast with the designs’ recycled gold.
“The detail in all of the jewellery pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness,” shared Williams.

